Overview
A telecom company in Luxembourg, with a team of more than ten people, managed its customer relationships across several software subscriptions. Each tool covered part of the job, each was billed per user, and none of them talked to the others.
The challenge
- Licences that grew with the team. Every new hire meant a new seat in several tools at once, so the running cost rose with headcount, not with value.
- Manual synchronisation. Keeping the tools consistent relied on homemade workarounds and copying data by hand. It took time every week and let errors slip between systems.
- Part of the picture in each tool. Understanding one customer meant opening several applications and trusting that they agreed.
The solution
We built a single CRM in Next.js to replace the stitched-together tools. It covers what the team used the separate subscriptions for, around the way the team already works, and keeps every customer record in one place, so there is nothing left to synchronise.
The company owns the application and its data. Its only running cost is hosting.
Results
- Zero licence fees. Adding a colleague no longer adds a subscription.
- Payback in 36 months, hosting included. After that, the money the licences used to take is margin.
- No more manual synchronisation between tools, and the errors that came with it.
- A tool that can change with the business, without waiting for a vendor’s roadmap or renegotiating a contract.
